Why marketing intelligence will give marketers the confidence they need to navigate 2021

‘Agile’ has been part of the marketing lexicon for years, but after the 12 months we’ve just had, no one can understate its importance for modern marketers. Being agile is about more than simply keeping up with the latest trends – it’s about being able to respond with intelligence, foresight, and most importantly, confidence.

Whether responding to the rapidly shifting landscape, current events or ever-changing consumer preferences as a result of the pandemic, marketers need to be able to adapt quickly in order to provide opportunities for growth to support their businesses.

But how do we make that happen, in a world where so much that marketers once took for granted is no longer set in stone? How can we regain that confidence? For many organisations, the missing piece of the puzzle is to put a clear marketing measurement strategy in place. Marketers need real time insights, looking at KPIs and ROI, with the ability to adjust based on performance.

Finding greater confidence through marketing intelligence hosted by Salesforce Datorama’s Rebecca Haly, with Tourism New Zealand’s Sarah Britton and 3Forward founder and managing partner Steve Jones, will discuss how creating a measurement strategy and marketing system of record can help you navigate uncertain times with confidence.