Why Punkee is choosing likes and shares over website traffic
Punkee’s Tom Pitney speaks to Mumbrella’s Zoe Samios about why the youth site’s focus is all about being where the audience is, as opposed to trying to drag them away to somewhere else.
When Junkee Media’s The Vine rebranded to Punkee earlier this year it did not anticipate the audience it would quickly receive.
In four months since the launch of the Gen Z mobile first website, Punkee has had more than 12.3m Facebook video views, 950,000 fan engagements and 1.5m Australian sessions on its website.
Punkee’s editor-in-chief Tom Pitney will reveal how to create great video without breaking the bank
“The difference with Punkee is that our strategy isn’t necessarily to convert people to our website first, we’d love to do that, that’s the nice thing that happens on the fallback of what we do but the main goal is basically to get likes and shares and fan engagement and that is what drives people to our website later”.
There is nothing new here, sounds exactly like what most social strategists aim to do? Awareness, engagement, conversion
It’s still way down on the UB’s TheVine used to get 9 years ago when it launched as a JV between Fairfax and LifeLounge.
Good start. A bit more to go to win back your audience guys!