Why the c in c-suite should stand for creativity
Creative director at PR and integrated communications Herd MSL,Tom Sanders, says it is time the c-suite to demonstrate creativity when delivering ideas.
Creativity has been shown time and again to be a key driver of businesses success. Yet for all its impact on the bottom-line, it can still be a tough sell to the top of table.
Perhaps because it is too unpredictable and intangible, creativity is sometimes less of a focus for the C-suite than the immediate rewards of improving execution or driving efficiencies.
Yet reducing costs and streamlining processes can only go so far. With Australia predicted to drop out of the G20 in the next decade or so as emerging markets rapidly up-skill and innovate, it’s clear the entire country, not just corporations, need to find new ways to grow and prosper.
Rather than trying to cut corners, the c-suite needs to be trying to build new foundations. That means embracing creative thinking is crucial to securing Australia’s future prosperity.
