Win back the cost of groceries: IGA’s new campaign via The Core Agency

February 20, 2023 10:41

IGA has unveiled its newest campaign via The Core Agency, whereby 100 people per day could win back the cost of their groceries.

The campaign shows frontman and comedian Shane Jacobson standing beside 100 full shopping trolleys, to illustrate the daily opportunities IGA customers have to win.

Across the month of February, IGA shoppers can scan a QR code after purchasing groceries to see if they have won back the cost of their shop instantly, up to the value of $350 in the form of an IGA voucher.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.