Wired Co acquires ex-Spotify and Omnicom talent as paid media head
Independent agency Wired Co has signed an ex-Omnicom Media Group business director to be its head of paid media and strategy.
On Friday morning, Wired Co announced Alex Frankis will be spearheading the agency’s paid media operations, with the goal of “driving outstanding results for key client partners, across all paid media channels”.
Frankis’s responsibilities also extend to developing Wired Co’s media buying and martech tool, Fusebox — a solution comprising prediction tool Wired Predicts, media buying tool Wired Buys, and data clean room provider Wired Cleanroom.
