Wired Co acquires ex-Spotify and Omnicom talent as paid media head

April 4, 2025 9:55

Independent agency Wired Co has signed an ex-Omnicom Media Group business director to be its head of paid media and strategy.

On Friday morning, Wired Co announced Alex Frankis will be spearheading the agency’s paid media operations, with the goal of “driving outstanding results for key client partners, across all paid media channels”.

Frankis’s responsibilities also extend to developing Wired Co’s media buying and martech tool, Fusebox — a solution comprising prediction tool Wired Predicts, media buying tool Wired Buys, and data clean room provider Wired Cleanroom.

He’ll work alongside the company’s senior personnel, including Samantha Nunura, group business director; managing director and founder Ange Hampton; and managing partners Michelle Hampton and David Kennedy-Cosgrove.

“There are plenty of senior marketers out there who can lead a team of people and do outstanding, fame driving, work,” Ange Hampton said in a media release.

Alex Frankis

“We met a lot of people like this during the recruitment process for this role, but what was most important to us was finding someone who also believes the special sauce to creating a truly connected and high performing team is to lead with vulnerability and authenticity.

“Alex had this in his own special way, and when his professional and technical credentials also checked out with flying colours, we knew we’d found the one.”

Throughout his career, Frankis has worked at leading media companies and brands, gaining international paid media and strategy expertise from filling roles at IPG Mediabrands while in Canada, Omnicom Media Group — where he spent six years starting in May 2016 as a digital trader, and advancing into several director roles.

More recently, he worked as programmatic lead at Spotify Australia, and at Woolworths Group’s media business Cartology.

Frankis said in the release the Wired Co team “were so great during the interview process” that it was an easy decision to come on board.

“I look forward to working with the team and WiredCo’s exciting roster of clients.”

Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.