With the pandemic in the rear view mirror, where does eCommerce go from here?
As the dust finally starts to settle on lockdowns and social distancing, Resolution Digital poses some vital questions for online retailers. Namely, what does the rapid evolution of eCommerce mean for marketing and sales teams, and how can the industry overcome the serious obstacles in its way?
With 5.5 million households shopping online in Australia last year, accelerated eCommerce growth driven by the COVID-19 pandemic has put many marketers in a tailspin. The Australian eCommerce industry has been catapulted forward by an estimated five years, with approximately 16% to 18% of all sales coming from eCommerce – a figure that wasn’t expected until at least 2025.
While the boost in eyeballs and traffic has been welcomed by many, the forced evolution has resulted in stopgap solutions becoming permanent fixes, and teams left wondering when things will finally go back to a non-existent ‘normal’. Struggles faced by retail teams include the quest for engaging online visual merchandising, gaining clarity on team responsibilities, a lack of resources, and a dwindling talent pool.
The evolving focus on eCommerce has left a lot of brands scrambling to understand who does what function and how teams work together. This has only been accelerated by an increasingly limited talent pool over the last couple years, thanks to border closures and rapid technological advancements.
Resolution Digital is an award-winning, full-service digital agency that delivers Remarkable Results. Resolution Digital’s purpose is to push the boundaries of digital, helping people achieve more through remarkable digital experiences.
