Women With Agency and an all-female creative team produce an ad in support of the not-for-profit movement
Women With Agency, a movement which is committed to the development of female-founded and run creative agencies, has launched a campaign to raise awareness of its work.
The campaign video highlights famous moments from women throughout history including New Zealand Prime Minister Jacinda Ardern, Swedish climate change warrior and Nobel Prize nominee Greta Thunberg, advertising legend Cindy Gallop, Australian jockey Michelle Payne, and scientist Jane Goodall.
The campaign was created by a team of female creatives including writer Melissa Kuttan, editor Kelly Perry, designer Kiki Sarafis, producers Victoria Conners and Noelle Jones, composer Angie Coffey, and Women With Agency founder Bec Brideson.
Stunning and brave
What bit?
https://www.youtube.com/watch?v=moWe3rk7LzQ
you were in the crowd at this function.
What a left fest…
The total feminisation of the West is complete. Thanks in large part to the media industry.
It’s an animatic like we all do for pitches.
Nothing more ,nothing less.
I doubt you’ve ever produced an animatic that poor. You’d at least put a great track on it.
Omg what a soundtrack!!!
It is wonderful, a real anthem, can’t get it out of my head
“Only 1% of procurement contracts go to women-owned businesses. Let’s change that.”
“Women With Agency simply asks that clients lead the way and include female-founded business from our registry to pitch for your business during your procurement process – and to let their work, effort and ideas decide the rest. We are a not-for-profit movement helping raise awareness of the systemic issues. ” https://womenwithagency.com/
“Women With Agency is ensuring that women-owned business can truly compete in a meritocracy. In the same way that progressive companies recruit 50/50 without gender-bias, lets see pitch procurement policy catch up too.”
Please, please anything but women’s cricket!! NOOOOOOOOOO
Well done Angie Coffey