Woolies review to tackle ‘inconsistent’ marketing
Woolworths has confirmed the reviews of its creative and research partnerships – held by M&C Saatchi and The Leading Edge, respectively – in a bid to address what Woolworths Supermarkets director Tjeerd Jegen called its “inconsistent” marketing output.
Earlier this week, the boss of incumbent agency M&C Saatchi Tom Dery called the review “perfectly understandable”.
The retailer also confirmed appointment of Elizabeth Ryley to run marketing for its supermarkets division. She replaces Luke Dunkerley, who was promoted to GM of consumer and corporate marketing in July.
The announcement:
And in other news … Mumbrella to tackle ‘inconsisent’ spelling in headlines
Well spotted! Sorted – ta…
Cheers,
Tim – Mumbrella
FINALLY!! The current Big W ads have gotten SHIT! Being a Big W employee, it’s embarrassing…the new look Woolworths ads look good though.