Woolworths celebrates family, friends and Aussie classics in 2024 Christmas campaign

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. 

Woolworths has officially launched its heartwarming Christmas campaign, ‘Make this Christmas a Classic’, via M&C Saatchi Group’s bespoke agency, Greenhouse Collective.

Shot on a Jeetho family farm 100kms southwest of Melbourne – the 60-second spot tells the story of a young girl in the country who’s concerned about Santa not being able to find her during his flight. Consequently, with help from the local community, she erects a giant carrot in a paddock that lights up at sunset to serve as a beacon for Santa and his reindeer.