World Vision targets meal delivery habits with Uber Eats-inspired campaign
World Vision is putting Australians’ meal delivery habits in the spotlight with its latest campaign.
A spin on the Uber Eats’ ‘Tonight, I’ll be eating…’ campaign, World Vision has taken the slogan and juxtaposed it with photographs of impoverished children in a bid to show that supporting a child in need can be as easy as ordering a meal.
The confronting World Vision campaign
It’s a clever idea but perhaps a missed opportunity. What if instead they partnered with Uber Eats and added a function at checkout to donate a few dollars to providing food to those in need (similar to airlines asking for a donation to offset carbon emissions)
Great idea Marc! That would have been brilliant.
Perhaps they tried and got knocked back? You never know what goes on behind the scenes.
Apps like Deliveroo have had a feature where you can choose to donate a few dollars to the homeless here at home.