Wotif selects M&C Saatchi to ‘breathe new life’ into brand
Online travel agency Wotif.com has appointed M&C Saatchi to “breathe new life” into the brand, the first time it has turned to an external agency for several years having previously handled its creative work in-house.
M&C Saatchi won the account following a competitive pitch with two other agencies. It will work with Wotif on a project basis.
Details of the campaign, the first to be led by an outside agency since 201o when BCM worked on the account, are expected to unveiled next month.
Wotif, which is the subject of a takeover offer from Expedia, has seen growth stall over the past couple of years as competition in the online travel space has intensified.
http://www.tvspots.tv/video/58.....8211;wotif
Not sure it will achieve much will it? Wotif’s success was a functional website; quick, easy to use and of course: the ability for consumers to secure amazing prices.
Now, increased competition in this space has resulted in less marketshare for Wotif. Will advertising on TV / billboards increase sales, or would investment in product and of course a renewed model, that is ahead of the competition? Be good to see the effects of a campaign. Very interesting to understand how the ROI increases, if it does.
And M&C do it again, they’re on fire!
M&C seem to be doing a lot more than just ads, I think Wotif flew with the right crew there…
I dare you to put the new daily or guardian on the media plan.
“We’ve had the approach of doing it all ourselves in the past,”
Good luck guys.