WPP AUNZ continues consolidation with AKQA and Ikon merger

February 15, 2021 9:36

WPP AUNZ is continuing its consolidation of local brands with the combination of Ikon and AKQA media to create a new media company.

The new agency will be branded AKQA Media and will be under the leadership of current Ikon CEO Lesley Edwards as chief executive officer, alongside current AKQA Media managing director, Chris Hitchcock as national managing director. The new AKQA Media entity will continue to work alongside AKQA Australia.

WPP merged AKQA and Grey to form a new network model, AKQA Group in late 2020. In Australia, this resulted in White Grey, the WPP AUNZ offering from Grey Group, merging with AKQA.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.