Year In Review: March – Goodbye to Google’s boss; Job cuts; Christopher Walken signs up for Qantas
2016 was another year of major change and transformation in the media and marketing world. Mumbrella provides a month-by-month recap of the most read and biggest stories that affected the industry.
It was a positive start for March, with Saatchi & Saatchi’s OPSM campaign named the most effective in the world by Warc.
The agency’s work involved a storybook, ‘Penny the Pirate,’ designed to test children’s eyes while they read it, causing thousands to get their eyes checked and increasing OPSM’s eye tests by 22.6% year on year.
The book was also used by a non-for-profit organisation OneSight to help test children’s eyes in remote and rural Australia.
