You can’t build a real brand that moves at the speed of culture
Danish Chan, co-founder and strategy director at Untangld, discusses how brands can, and in some cases can’t engage in culture.
You can’t build a real brand that moves at the speed of culture.
In 2016, Fast Company declared that moving at the speed of culture was the new brand imperative – and it was a brilliant insight for the time.
The article emphasised that brands need to understand culture to connect with audiences, highlighting authenticity and strong cultural narratives over product features. This remains true and is still the holy grail, as brands like Liquid Death, Skims, BrewDog, and Supreme have shown.
I have no idea what you’re saying – I think its move at the speed of culture, but know what slice of culture you’re going to play in?