‘You want to get people to challenge what’s in front of them’: How do you build an iconic brand? Just ask this legendary hip hop group

Building a brand is tough, making it last decades is even tougher. But this iconic hip hop outfit knows a thing or two about staying the course.

Appearing on a special co-presents episode of Mumbrella’s one-on-one podcast and The Plug podcast, legendary rapper Chuck D of Public Enemy spoke about how the group, which started in the mid ‘80s, managed to become one of the most iconic, and influential brands in music despite constantly being hit with controversy like their 1989 hit song, Fight the Power, which dealt with the abuse of authorities.

“You want to get people to challenge what’s in front of them, challenge information, challenge their obstacles,” Chuck D told host Neil Griffiths.