Emotive makes a raft of promotions and hires
The team at indie creative agency Emotive is growing, with new hires for its creative offering and internal promotions.
On Friday morning, the creative company announced that Lucy Karsai, Al Hill and Elise Donato are joining its employee roster.
An experienced art director who has filled the role at Edelman and McCann, and most recently at culture agency Example, Karsai boasts vast creative experience garnered from working with massive clients, including Microsoft, Smirnoff, Mastercard, PayPal, and Coca-Cola.
During her career, Karsai has also become a Young Lions finalist and a runner-up at the LAUNCH comeptition.
Meanwhile, Hill’s strong background in music curation as senior producer for contemporary music at the Sydney Opera House has seen him curate “a decade of live music”, such as Wu-Tang Clan, H.E.R, Ice Cube, and more. Like Karsai, Hill has also worked at McCann and Example.
Donato joins Emotive after a near two-and-a-half-year run at Leo Burnett Australia, which she joined in 2022 as a business executive before being promoted to business manager at the end of 2022. Donato will serve as a senior account manager at Emotive moving forward.
Additionally, the organisation’s internal promotions will see Edward Macaulay, Andrea Dalton Doran and Liam Walker take a step up its hierarchal ladder.
(Top L-R): Maucaulay, Karsai, Hill. (Bottom L-R): Doran, Walker, Donato
“We don’t want to be the biggest indie in town, but we do want to be the best,” said Emotive’s group creative director, Darren Wright.
“That means hiring and backing smart, ambitious, interesting creatives and giving them opportunities to do the best work of their lives.
“Ed’s promotion is recognition of his commitment to making and taking those opportunities and I can’t wait to see what Lucy and Al are going to do.”
Macaulay, who joined Emotive in the second half of 2021 as a senior art director and helped deliver its ‘No Catch’ campaign for telecommunications company Optus, has taken on the role of associate creative director.
Moving forward, Doran will serve as the agency’s client services director. In the past two years, the former CHEP Network group account director has overseen Emotive’s Optus account, managing its strategic growth, outputs and elevated its standards for creativity. Now, Doran’s work will see her “drive new business and best practice account management across the agency.”
At the same time, Walker, who initially worked at Emotive as a freelance senior account director after contract stints at Deloitte Digital and The Works, has been announced as Emotive’s newest business director. During his time with Emotive, Walker has been credited as growing the agency’s Danone account, while upholding a portfolio containing well-known brands, Pernod Ricard and Unilever.
“We’ve had an incredible year, pushing out some of our boldest work yet,” Simon Joyce, founder and chief executive officer of Emotive, said.
“This success is a direct result of our ongoing investment in our team and our drive to further elevate our creative culture. These new appointments and promotions reflect that momentum and watching Andrea evolve into a powerhouse account leader and seeing Ed’s creative reach the next level has been a real highlight.
“Looking ahead, our ambition has never been higher, and we’re on track to make this one of our best years yet.”
The latest slew of Emotive’s promotions and hires comes weeks after it was announced that the creative agency had hired Thrive PR’s former national director, integration (creative, production, digital, social), Ashleigh Bruton, to fill its head of fame position.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Al Hill
Andrea Dalton Doran
Andrew Dalton Doran
Darren Wright
Edward Macaulay
Elisa Donato
emotive
Liam Walker
Lucy Karsai
Simon Joyce
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