Young and affluent Australian consumers are more likely to boycott brands, finds report

Coverups, faulty products and corruption are the top reasons why Australian consumers will boycott a brand, a YouGov study has suggested.

A third of consumer boycotts were also motivated by a company’s treatment of its staff or workers in its supply chain with the YouGov Brand Boycotters survey also finding six out of 10 consumers who decided to avoid a brand have never gone back.