Your shouty radio ads won’t work in podcasts, but unknown talent just might

May 3, 2019 9:03

Nova’s head of podcasting, Jay Walkerden, and Podcast One’s director of content, Jennifer Goggin, have warned podcasters to steer clear of “shouty”, radio-style ads, but claimed that you don’t always need big name talent for a podcast to take off.

Speaking on a panel at Mumbrella’s inaugural Audioland conference, they explained that while the likes of Osher Gunsberg and Hamish and Andy bring an immediate audience with them, the investment in unknown talent can pay off.

Nova’s Jay Walkerden, head of podcasting, Brisbane program director and market lead

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Alana Mahony Audioland Confessions of a Twenty Something Train Wreck Hamish and Andy Jay Walkerden Jennifer Goggin Nova Omny Studios Osher Gunsberg Phoebe Parsons Podcast One Sharon Taylor Whooshkaa