Youtube views skyrocket led by mobile as platform pushes for media buyers attention

September 16, 2016 9:06

Viewing time on Youtube by Australian audiences has jumped by 40% over the past year, it was revealed at Brandcast upfronts.

The power of the Google-owned property saw mobile viewing time lift by 55% as audiences grew more accustomed to watching video on the run.

More than 50% of all Youtube viewing time is now on mobile, according to the figures.

The brand said its influence with consumers was continuing to grow with 72% of people saying they watched a Youtube video at least weekly, while 70% said it was now their preferred video viewing platform.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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