Y&R NZ boss says Burger King ‘truce’ was a ‘long shot’ but still hopeful McDonald’s will bite
Global fast food chain Burger King is claiming a temporary truce with McDonald’s after it ambushed its rival with full page ads suggesting the two giants join forces to create the ultimate hybrid hamburger – the McWhopper.
https://www.youtube.com/watch?v=e01a4-ClcTs
The idea for the campaign originated out of Y&R New Zealand, whose CEO Josh Moore today told Mumbrella they knew when selling the idea for the headline grabbing push that it would be a “long shot” on both sides.
“When we first tabled this idea with Burger King we knew it was a long shot – asking a global icon to take their hero product and blend it with that of their biggest competitor,” said Moore.
Pretty smart
Can we not call it a stunt … that has totally different connotations and ultimately demeans what it could be and should be.
Hi Rob,
You’re not wrong – we’ve changed in the article.
Cheers,
Alex – editor, Mumbrella
Thanks Alex. I know it’s a pedantic thing, but I also think these things count … especially when it’s actually a great idea rather than some trumped up shitty tactic.
AWESOME IDEA & EXECUTION..
Poor poor Maccas, unless they buy in they will look like the loser…….
Really great idea. It’s a shame Maccas didn’t want to play along.
Dinner plans sorted.
Maccas didn’t think this through. The best response would have been this:
“Sure Burger King, that’s a fun idea. We’ll do that if you help us do something more meaningful.”
Win win.
McDonalds should have doubled down.. and raised the stakes with a chip-off.
Everyone knows the burgers are better at Burger King
But the chips are way better at McDs
Opportunity missed, and BK will win the PR points on this clever stunt