2022 influencer marketing trends across TikTok, Instagram and YouTube: Hype Auditor

January 28, 2022 6:00

HypeAuditor, the AI analytics platform for brands that use influencer marketing, has released its third annual report, State of Influencer Marketing 2022, unveiling the key influencer marketing trends in 2021 across TikTok, Instagram and YouTube.

Overall, the report estimated that the global Instagram influencer market will grow from USD $13.8 billion (A$19.3 billion) in 2021 to $22.2 billion (A$31 billion) by 2025. The rise of social commerce, and the redistribution of the advertising budget from television and offline towards digital advertising, are some of the key drivers of this growth.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

AI analytics platform Alexander Frolov engagement rate Hype Auditor influencer marketing influencer marketing trends Instagram State of Influencer Marketing 2022 TikTok YouTube