Hassle-free Hoff set to hit Aussie screens from Sunday in second part of Amaysim campaign

January 16, 2016 7:00

Amaysim will launch the second stage of its David Hasselhoff campaign, which duped media around the world into thinking the former Baywatch and Knight Rider star had changed his name to Hoff, this Sunday.

The first stage of the campaign, created by The Special Group, saw Hasselhoff make an announcement on Youtube saying he was changing his name to Hoff. Hours later, after hundreds of media outlets around the world had carried the story, it was revealed to be part of Amaysim’s new marketing campaign.

On Sunday the brand moves into stage two, with a series of ads focusing on single benefits of moving to Amaysim and bringing your own phone and having no contracts.

Amaysim’s chief commercial officer, Andrew Balint, told Mumbrella that the campaign would be rooted in the same humour of the original ad and the that the brand was now in a position to capitalise on the broader recognition it had generated with the launch.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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