Special Group’s Tom Martin and Julian Schreiber unpack the importance of execution on Nine’s Roll the Dice on Creativity
In the final episode of Roll the Dice on Creativity, a brand-new series from Powered by Nine, Mumbrella and the AANA, Special Group Australia’s chief creative officers and partners, Tom Martin and Julian Schreiber explain the importance of execution to the creative outcome.
On the final episode, host Michele O’Neill is on a mission to close out her search to discover the secrets behind some of Australia’s best TV ads, with advice and examples from Australia’s biggest marketing and creative masterminds.
In this episode, Michele is joined by the renowned chief creative officers behind campaigns like Uber Eats Australian Open ambush.
Schreiber explains how execution can sway both ways, “I think that an execution can save an idea and I think that an idea can be killed by a bad execution. It’s like a seesaw. The truth is what you’re hoping for is that an amazing idea gets an amazing execution. But more often than not, you do see great ideas that are actually sacrificed by a failure to execute them properly.
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