Andy Murray stars in new Uber Eats Australian Open campaign
Tennis legend Andy Murray is on the run in the new Uber Eats ‘Get Almost, Almost Anything’ campaign.
The new series of spots sees the company’s delivery team chasing Murray in order to fulfil Uber Eats’ mission to supercharge retail convenience by delivering ‘almost, almost anything’.
According to Special, who made the series of adverts, “the narrative – and tension – builds over the two weeks of the campaign as an increasingly disheveled Murray is pursued through three hero films and hijacking promos and traffic reports on Nine properties”.
A 30-second launch film, 30-second chase film, and 45-second finale, will run on broadcast TV and BVOD, with two 15-second disruptive ‘hijacks’ of Nine Network properties, interrupting MAFS promos, and NTN Traffic Reports.
The campaign is also running across OOH, radio, Andy Murray and Uber Eats’ social channels, and in-app, where customers can ‘order Andy Murray’ and add him to their cart.
The grand finale, so to speak, will be revealed in a 45-second finale launching on January 23.
Special’s creative director, James Sexton said: “Treating tennis legend Andy Murray like a burrito and adding him to the app is a great expression of Uber Eats mission to get Australia almost, almost anything, and opens people’s minds to all the possible things we might deliver.”
Uber’s local head of brand, Channa Goonasekara, said of the campaign: “Having the opportunity to work with an icon of the sport is one thing, but having him agree to recast himself in such an unexpected and legendary way is a powerful tool to both entertain and educate Aussies about the Uber Eats mission of getting them almost anything across the retail spectrum.
“Andy is the perfect person to remind people of our increased appeal as the delivery platform for almost anything.”
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Most awful advert! Suggests Uber Eats kidnap people when they come to your door and create havoc when the victim flees in terror.
Feel really sorry for the poor lobsters – and hated seeing unnecessary damage being done to a large aquarium.
Very surprised Andy Murray agreed to support this advert.
Anonomous.
Simply awful! Poor Andy!