ANZ brings the falcon to life with AI-powered Australian Open activation

January 16, 2025 9:01

ANZ has launched an AI-powered experience featuring the iconic ANZ Falcon, educating Aussies about the bank’s personalised fraud protection – while generating an image of a personalised falcon.

It was designed as an extension of its ‘Security’ campaign which launched last April, which showed ‘lookalike’ falcons that help spot the difference between ANZ customers and fraud.

Featuring at the Australian Open, where ANZ is a sponsor, the new Falcon Lens – which was created by Special and developed by T&DA – hopes to educate consumers while giving them a fun experience of receiving a unique, personal falcon. The Falcon Lens works by integrating AI visual recognition and image generation capabilities.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.