ANZ tells LGBTIQ community to #holdtight in new Mardi Gras campaign
ANZ bank has launched its new work for the Sydney Gay and Lesbian Mardi Gras with an ad featuring LGBTQI couples and their hesitance to to hold hands in public.
Created by TBWA, the ad sees different couples enjoying time together in public places holding hands, such as on buses, by the pool, near pubs and restaurants.
However, when other members of the community notice they are holding hands, they quickly pull away from one another.
This wrong thinking of pullinv my business from anz
Anz should be looking to help customers not this nonsense
I’d say being inclusive and non-discriminative is a big deal to many of ANZs customers and employees, so maybe not nonsense.
How are the people dipicted in the ad not ‘customers’? I think what you actually meant to say was “I dont want my bank wasting their money talking about all this gay stuff when they should be helping handworking knuckle draggers like me”. Newsflash genius, they can do both.
I’d say being inclusive and non-discriminative is a big deal to many ANZ customers and employees, so maybe not nonsense.
I think its fantastic that a brand like ANZ is bringing an issue like this to peoples attention. To those naysayers who’ve commented previously(presumably hetrosexual), I’m sure Trump will open his own bank soon, and I’d bet that it would align with your values.
What has a bank like ANZ got to do with morals when they receive my cash over the counter ? What ANZ think is irrelevant in it’s monetary transaction in regard to life styles in public or private. This is simply a marketing scam for customers. (By the way “anonymous” don’t presume this one is hetro as well. Coming from that gay side it ain’t what you all think it is,it’s a confused life style and it’s not from homophobic) .
Yet another example of overweening PC-driven virtue signalling. Shareholders & customers aren’t fooled by feel good hashtag campaigns. They want the basics – customer service, a banking platform that doesn’t crash and competitive interest rates. This stuff is irrelevant
But it does allow ANZ to tick the Diversity/Inclusiveness box in their annual CSR reports which no one reads.
Personally, I love this and what it depicts is on point. To have an organisation of ANZ’s stature present this message as part of an ongoing program of work is really important to me as an individual and as a customer of many years. From a comms perspective, it also talks to a community segment who often isn’t spoken to directly, so is important in that regard as well.
Lastly, lots of small-minded people who seem to forget they have to pay ANZ for providing a service, are angry that ‘their’ money has been used to fund this work; ANZ’s handling of this on social media has been really well done.
I am a straight ANZ customer and I love this campaign. It makes me happy to bank somewhere that believes in diversity and celebrates cultural issues. There should be more brands like it.
So ANZ bank been supporting this mardi gra event for 10/11 years which I am a ANZ bank member. On what “basis” does a “money bank” become a promoter of sexual morality ? I now presume if ANZ are going to be consistent about this one will they be willing to be consistent with all the other minority life styles out there with equally promoting ?