How artificial intelligence will change marketing and consumer behaviour in 2017
AI and augmented reality have been talked about for some time now – but 2017 is the year it will really disrupt how publishers, advertisers and marketers conduct their businesses and engage with consumers, argues managing director of AOL Platforms in Australia, Mitch Waters.
Moore’s Law told us that technology capabilities and speeds would double every two years. Even though Moore himself believes the saturation point will hit this year, it’s interesting when you apply the same principle to tech start-ups and the time it takes to incubate, trial and deliver new technologies and platforms to market. The Harvard Business Review found that today’s startups are growing about twice as fast as those founded a decade ago.
I can feel it. Our industry has always been fast moving but as we approach the end of the decade it seems like change (or the dreaded D word: disruption) is turbo-charged. The introduction of more user-friendly technologies and the constantly-improving capabilities of cloud platforms is allowing engineers and coders to create game-changing new products and services from, quite literally, anywhere.
It is therefore incumbent upon marketers and publishers to keep abreast of the latest start-ups and technology to ensure they are able to anticipate and plan for the ‘next big thing’ for consumers and align their marketing plans accordingly.
new robot controlled pop up ads in virtual reality will be cool. so… you know… keep an eye on that. also, make sure you keep up with the rapid pace of change that looks likely to keep up with (or exceed) the pace of change. AM I UNDERSTANDING THIS CORRECTLY?
Well, that was a mashup of indecipherable jargon.
is the article referenced from the HBR:
https://hbr.org/2016/01/how-unicorns-grow
Welcome to Moore’s corollary.
The only thing that will grow faster than technology and chip speeds is the number of articles predicting massive growth in AI, AR, VR, Programmatic etc etc. in the upcoming year.
Moore’s corollary Part II also predicts that the time frame of achievement is inversely proportional to the predicted duration e.g. six months is more like six years. Welcome to the new “year of mobile” which after a decade of prediction actually happened when it felt like it.
There are only two known examples of Moore’s Law.
One is microprocessors.
The other is men’s razors.
Used properly, AI will help you understand your customers better. But let’s talk some more about inventory and flogging ads.