As YouTube’s cultural significance builds in Australia so will its ad dollars

Last week Google outlined its plans for YouTube at a huge Brandcast event. DentsuAegis’ Paul Brooks was in the crowd at Maddison Square Gardens and dissects what the future holds for the world’s largest video platform. 

It would be hard to find anyone that wasn’t impressed with the 2015 US Brandcast event in New York. YouTube celebrated its tenth birthday with a very clear pitch to US media buyers and advertisers in New York. It was about scale, it was about headlines, mobile, engagement, fame and above all a very clear play for a larger slice of the $189bn advertising pie.

• Read Mumbrella’s coverage of the Brandcast event from New York here

Susan Wojcicki

The key speakers were also impressive, from YouTube CEO Susan Wojcicki’s opening address through to Bruno Mars and Mark Ronson wrapping up the event and with plenty in between playing a key role in telling the 2015 YouTube story to an inspired audience of 2,000 people. Our overarching sentiment was they are confident. Confident in their business, their product, the role of online video and most importantly their clients are confident in their ability to deeply engage their customers.