Audioland: The Hallway on ‘building memory structures’ and how ‘anthemic music’ is key
The whole game of marketing is building memory structure, said Jules Hall, CEO and partner of The Hallway, and “anthemic music” is the perfect way to do that.
Providing an insider look at the ‘Boys Do Cry’ campaign at Mumbrella Audioland this morning, Hall spoke alongside Simon Lee, chief creative officer and partner of the agency.
Hall and Lee at Mumbrella Audioland 2023
