Australian Pork reworks classic Christmas carol for holiday campaign, via Hello Social
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.
Australian Pork Limited has served up a fresh digital campaign for Christmas, via Hello Social.
The campaign, starring TikToker My Nonna Fina, and chef Colin Fassnidge, features a new take on the classic holiday carol, ‘Ding Dong Merrily On High’, with the vocals performed by former Flight Facilities and Peking Duk vocalist, Lucy Washington.
The changes are designed to reference home cooking and family dynamics that appear over Christmas, while placing the sounds of a holiday pork roast front and centre.
“We have fantastic brand assets and a delicious product experience in roast pork with crackling,” said Australian Pork’s chief marketing officer, Rob Farmer.
View this post on Instagram
“We’ve had a lot of fun mixing these ingredients in a new way this festive season, with the help of some great social talent, to make pork even more front of mind for the big day meal.”
Hello Social’s managing partner, Sam Kelly, praised the brand’s willingness to take on a playful tone for the campaign.
“We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more disruptive than your standard ‘cooking with me’ influencer piece,” Kelly said.
“Collectively, we wanted to do work that held true to their distinctive brand assets yet also stood out. Based on the early engagement, this collaboration has certainly made its mark with fans on social.”
Australian Pork’s campaign is live across Spotify, TikTok and Meta platforms.
Credits:
Client – Australian Pork
Chief Marketing Officer: Rob Farmer
Marketing Director, Brand: Eunbi Lee
Brand Manager: Ashleigh Dyson
Assistant Brand Manager: Lorin Sahin
Foodservice Trade Marketing Manager: Kylie Roberts
Agency – Hello Social
Managing Partner: Sam Kelly
Client & Talent Lead: Daniella Brenner
Art Director: Sam Brand
Post & Edit: Andrea Franco
Media Lead: Gidon Jacobs
Talent: Jessica Campion
Cinematographer: Studio Ahwa
Related Content
SUBSCRIBE
Sign up to our free daily update to get the latest in media and marketing.
