Bastion and Celeste Barber introduce Kellogg’s healthy era in new masterbrand campaign

Kellogg’s has launched its first-ever masterbrand marketing campaign via Bastion – starring Australian icon Celeste Barber – to highlight its healthier food offerings.

The ‘For Real’ campaign brings together Kellogg’s sub-brands, such as Coco Pops and Nutri-Grain, under an umbrella that champions “real nourishment” while rejecting misinformation and food fads rife on social media.

Specifically, the campaign focuses on the new multigrain Coco Pops Chocos and Nutri-Grain High Protein Crunch products, while leveraging messaging that explains how the cereal company has made its products healthier over time.