Case study: how Bespoke educated marketers on the power of ads on music streaming services
Radio listening figures are cracking up as streaming services top the charts. Yet many marketers still don’t even consider moving away from traditional FM broadcasts. Mumbrella hosted three breakfast events in Sydney, Melbourne and Brisbane for Spotify and Pandora to tackle the problem head-on.
Spotify and Pandora wanted to raise awareness of the inventory they can offer to marketers. Despite the huge popularity of streaming services, they were often not at the forefront at marketers’ minds and wanted to encourage CMOs to have an audio strategy as opposed to a radio strategy.
What we did
In November 2016, Mumbrella organised three live breakfasts in Melbourne, Sydney and Brisbane.
The Unrivalled events helped the two companies come together to provide education on the streaming ecosystem. Mumbrella helped them put together the program for the event to be educational, informative and on-message.
It featured a keynote presentation from futurist Ross Dawson, a pre-recorded video interview with artist and manager Urthboy, case study videos, and a panel discussion with clients from Holden and News Corp and IAB CEO Vijay Solanki.
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