BONDS and Special deliver a world without friction in latest campaign
Underwear giant BONDS is raising awareness of its new BONDS Chafe Off product via a humorous creative campaign aimed at men, from Special.
The brand’s ‘Goodbye Friction’ platform spotlights the Chafe Off range’s ability to provide wearers with a frictionless experience by taking consumers into a world where friction no longer exists. Instead, what would have been fiery exchanges are now conversations filled with compliments.
The campaign uses two 30-second spots – one set in a restaurant kitchen and the other in the middle of a scrum on the rugby field.
