Braze reviews 1,000+ brands to discover the key to ace customer engagement
From challenges with data to growing retail brands in a pandemic; Braze unpacks the key highlights from its 2022 Global Customer Engagement Review, which you can download for free now.
Brands are more confident than ever about customer engagement, and their confidence is paying off. According to data from the Braze 2022 Global Customer Engagement Review (CER), 43% of marketers said their company does an excellent job of customer engagement, up from only 32% the year prior. Overall, 94% of brands rated their practices as excellent or good, up from 88% last year.
But what’s driving this growing confidence, and what are the qualities that set some brands apart from the rest? In order to help answer this question and assess the maturity of brands’ customer engagement strategies, Braze has developed its Customer Engagement Index. The index is a proprietary framework based on 12 organisational and technological themes, including channels, experimentation objectives, channels, metrics, staffing, classification and more.
The index is built around research on 1,000+ brands ranging from high-growth small and mid-sized businesses (SMBs) to global enterprises operating across a range of business units. It identifies where a brand ranks in customer engagement maturity, ranging from Activate (least mature), to Accelerate, and finally, Ace (most mature).
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
