Bunnings appoints PHD to media account

May 26, 2025 9:53

Bunnings has handed its media account to PHD, following a competitive pitch process.

The win marks the end of Bunnings’ relationship with incumbent Initiative. The IPG agency held the account since at least 2010, when it was worth around $40 million in billings.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.