Features

Campaign Review: A split verdict on ANZ’s #LoveSpeech, Qantas’ ‘nostalgia overdose’, and Great Northern taking Instagram to radio

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Nunn Media’s Giorgia Butler and M&C Saatchi’s Andy Flemming offer their views on Qantas’ new eight-minute safety video, whether ANZ encouraged love speech with #LoveSpeech, Great Northern trying its hand at radio, and Pepper Money reviving the jingle.

Zoe Wilkinson

March 5, 2020 10:13

Brand: Qantas
Campaign: Safety Video
Agency: Brand + Story
The verdict: ‘Warm and fuzzy nostalgia overdose’

Giorgia Butler, head of strategy and innovation at Nunn Media, says:

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Flinton 5 Mar 20

Saw the Qantas safety video this week. Lacks any creativity so much history, almost sends you to self. The only saving grace was the 1970’s hair on the guys. Come on Qantas lets look to the future. My humble view 5/10.

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