Features

Campaign Review: The verdict on Chris Hemsworth for Jacob’s Creek and Vodafone’s cancer researchers

Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: Simon Jarosz, creative director at MediaCom Beyond Advertising, and Nicole Gardner, general manager, McCann Sydney.

November 9, 2017 8:56
Brand: Jacob’s Creek
Agency: AnalogFolk
The Verdict: The ad misses the mark and is “tokenistic and clichéd”

Jacob’s Creek launched its new “Two Barrels, One Soul” ad to promote its Two Barrels range, recruiting Australian actor Chris Hemsworth to persuade customers that the $18 wine tastes better because it has been aged in old whisky barrels from Scotland.

Simon Jarosz, creative director at MediaCom Beyond Advertising, says:

Jarosz says the ad almost has all the right ingredients but it is lacking one key ingredient

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
AnalogFolk BWM Dentsu Campaign Review jacob's Creek JWT Qantas Supercheap Auto The Dreamers Vodafone
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