Can’t give yourself a nickname: Heineken embraces Aussie passion for puns and monikers in OOH campaign

Lion’s Heineken Australia has expanded its ‘Celebrate Whatever You Call Us’ campaign to the out of home world, utilising three of oOh!media’s large format digital screens in Melbourne and Perth.

Designed to drive generation Z engagement, the campaign encourages people to scan and submit invitations to friends to share a beer, using their favourite nicknames.