CarAdvice pulls out of AMAA web audit
CarAdvice is the latest web player to pull out of the AMAA’s digital traffic measurement service, following the company being acquired by Nine last month.
The site is the third to pull out of the web audit in recent months, with Pedestrian.TV, which Nine has a stake in, exiting in July and Bauer Media’s Australian Women’s Weekly withdrawing last month.
Andrew Beecher, managing director and CEO at CarAdvice, told Mumbrella: “We have always been highly supportive of the AMAA and its stated aims of supporting specialist digital publishers, such as CarAdvice, in the measurement space.
