Australian Women’s Weekly ends subscription of web audit while Mumbrella tops media and marketing trade press

Bauer Media’s Australian Women’s Weekly has decided to no longer “subscribe” to the AMAA’s digital traffic measurement, the second major masthead to pull out of the ratings in recent weeks.

AWW’s departure follows the exit of Pedestrian.TV, which pulled out because its competitors do not take part in it and due to ‘a lack of innovation‘, as Mumbrella revealed yesterday.

Josanne Ryan, AMAA CEO, told Mumbrella: “The AWW is no longer subscribing to the AMAA website traffic measurement service, it is still a member and audited by the AMAA.