CarExpert spends big on new positioning campaign

CarExpert has splashed out on a multi-million dollar campaign to spotlight its positioning as “Australia’s Biggest New Car Website”.

The $4 million media platform leverages direct-response, video, display and digital formats, along with digital sponsorships with major media entities, such as 7News, The Morning Show, Sunrise and The Chase.

The campaign comes after the company smashed its “Australian visitation records in August”, and with an increasing YouTube presence approaching half a million subscribers. On the video sharing platform, CarExpert managed to rake in more than 3.5m views last month.