Carlton Draught commemorates the changing of the keg via Clems
Carlton & United Breweries has launched the first major campaign for Carlton Draught in over five years, after narrowing its creative roster in February.
The campaign was created by Clemenger BBDO, which holds a group-wide remit alongside The Monkeys Melbourne.
The new work, ‘Long Live The Keg’ launches as part of Carlton Draught’s ongoing brand platform, Made From Beer.
Finally CUB folding and letting go of the confusing and hollow ‘Brewery Fresh’ messaging. If it aint broke, don’t fix it.
Gee it’s hard but props to them for having a crack