Case study: how Bespoke helped launch a new exhibition
A new event about marketing to millennials launched in Sydney in 2017. The organisers turned to Mumbrella to not only publicise it, but raise awareness of why Aussie teams needed to rethink how they target younger shoppers.
The organisers of the Millennial 20/20 exhibition contacted Mumbrella asking us to devise a Bespoke package to promote their event.
They needed something turned around quickly that would raise awareness of why marketers needed to market differently to millennials, and also to encourage ticket sales.
Mumbrella’s insight
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.
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