Case study: how Bespoke let IAS talk directly to potential clients with a luxury breakfast

IAS is a business that provides brand safety technology to media owners and agencies. Essentially, its software prevents adverts appearing alongside editorial that might be deemed innapriorate. IAS turned to Mumbrella to help sign up the few remaining media owners not already using its service.

Mumbrella Bespoke and IAS held a breakfast summit on the 36th floor of the Shangri-La.

Mumbrella’s insight

Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.

What we did

We held an intimate breakfast for 20 potential clients at the three-hatted restaurant Altitude, on the 36th floor of Sydney’s Shangri-La. Emceed by Mumbrella, IAS MD James Diamond hosted a panel on brand safety alongside clients from News Corp and Westpac.