Case study: how Mumbrella curated, recorded and published a thought-leadership podcast series

Exponential is a global ad serving platform, which differs from its rivals because of its focus on using data more intelligently. However, Exponential wanted to talk to our users not about its service, but instead to appear as thought leaders on some of the biggest topics in adland Australia.

All our podcasts were recorded in Mumbrella’s own sound-proof studio

Mumbrella’s insight

Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.

What we did

Mumbrella curated, recorded and published a thought leadership podcast series, with each episode a panel discussion on a different topic. We were a one-stop shop that handled every aspect of this.