Opinion

Potential ‘no’ voters are trying to understand The Voice, but Farnesy isn’t helping 10

Mumbrella State of the Industry survey

Dynamic Duos: Rich and Sally’s ongoing office romance

The offsite advantage in retail media 

Turning old into gold: Reinventing traditional marketing tools to have a positive impact

Live and local – but is it logical? Australian radio is at a crossroads 16

Australia’s advertising industry has a puzzling relationship with feminism 1

Why Ashton and Mila’s non-apology broke every rule of crisis PR

TV networks say ‘nup’ to the Melbourne Cup – soon you might, too 10

Footy finals TV: a tale of two cities – and three networks

Dynamic Duos: Brig and Sam are the opposites that attract

What does the rise of faux OOH ads mean for adland?

How I turned a week-long panic attack into positive change 5

Corporate Australia has a trust problem – and it’s getting worse 2

As the cookies crumble, it’s time to get your customer data platform in place

Dynamic Duos: forming a strong business partnership is ‘similar to dating’

The Voice: try and understand it

What should Qantas do next? We ask the PR crisis experts 5

Qantas needs to regain our love, not just our trust

The Weekend Mumbo: How an underdog hopes to convince a whole country 1

Dynamic Duos: desk buddies turned best mates 1

Can we stop talking about Gen Z already? 2

National radio ratings: wins, losses and negotiations

The corporate dilemma over The Voice

Why tomorrow’s radio ratings really matter

Four years into launching an agency led by women, here’s what I have learned

The Weekend Mumbo: Crisis and opportunity often look the same

Dynamic Duos: Connecting beyond the office on an unforgettable Bali trip

How brands can continue to score with women’s sports fans following the World Cup

New Mumbrellacast: advertising gaffes, OOH rising, adland job perks

New sporting trends need new advertising tricks

Should Seven Network pay The Matildas performance bonuses? 8

The Weekend Mumbo: Hidden behind the numbers, the human story’s pretty grim

What the Matildas have taught us about the value of purpose

Dynamic Duos: News Corp’s partners in crime

How digital marketers can prepare for Australia’s privacy shake-up

Advertisers can win in recessionary times with performance branding

Ziggy Stardust and the Mumbrella Awards

The Weekend Mumbo: Could TV records tumble thanks to the Matildas? 2

AI will be great for agencies – if they can harness its power

Dynamic Duos: The great minds that think alike

How authentic is your brand authenticity?

Green and gold and pink – How Barbie and The Matildas have created a tipping point

Woolley Marketing: a gift with purchase or pay for it yourself?

How to protect your brand from ‘greenwashing’

Brand embodiment will transform the way you strategise 3

In defence of small machines: tiny budgets and tight deadlines drive creativity

Come on Barbie, let’s go partnering! But, don’t be a Ken in a Barbie World 1

The Weekend Mumbo: Big spend, big sales for the automotive industry 1

Dynamic Duos: The easiest decision that led to the greatest partnership

Should ads pack a punch, or slowly simmer?  1

Ownership is everything – why sport mustn’t turn its back on blockchain 1

‘I will never forget what Sonia Kruger said about Muslims’ 6

People are turning away from the ‘we’ to focus on the ‘me’ – and that’s OK 1

The Weekend Mumbo: A tweet by any other name… 2

The new journalism sin that’s worse than clickbait 3

Three cost-of-living threats and the media strategies to challenge them

Dynamic Duos: How a ‘crap’ game of cricket sparked a winning partnership 1

Welcome to the AI public relations drive-thru

The recruiting landcape has shifted but talent still comes with big conditions

Fighting ‘climate commies’ and ‘wokeism’: The groups spearheading the ‘no’ campaign on The Voice

‘I prefer my kids interacting with Generative AI than talking to TikTok’ 1

‘The best and worst of the industry’: Creative’s life-changing experience at Cannes 6

The Weekend Mumbo: Where Mumbrella360 failed 4

Dynamic Duos: Mates who started their agency in a lounge room with no funding

‘The best business lesson we learnt came from a six-year-old’

Does women’s sport advertising need to stop trying so hard?

The key to survival for brand marketers is to ‘live off the land’ 1

The Women’s World Cup will be the turning point for sponsorship of women’s sport in Australia

Curated social content – in this new age of authenticity, does it still have a place?

Taylor Swift and ‘the Lipstick Effect’ on full display

The power of emojis – yes, emojis – in brand communications 2

The Weekend Mumbo: What the hell was Kerry Stokes thinking? 7

Monolingual vs multilingual: The key to communications that will resonate with Australians today 1

Dynamic Duos: Orchard ECDs Ross Garbett and Tim Condrick

Effective craft should be less about kerning and more about culture

The evil that is misinformation in The Voice campaign 5

Barbie: A masterclass in strategic brand evolution

Julian Schreiber: Where have all the ‘soft skills’ gone? 2

Ageism, sexism, classism and more: 7 examples of bias in AI-generated images 1

Is LinkedIn facing a trust and ethics crisis with AI? 1

Why is it legal to tell lies during the Voice referendum campaign? 13

The Weekend Mumbo: Threads – Silicon Valley ego at its best

Why a new creative industry support line might be a lifeline for workers

Dynamic Duos: Zitcha’s Troy Townsend and Jack Byrne

The biggest social trends shaping business right now

If AI image generators are so smart, why do they struggle to write and count?

The town square is burning: Why advertisers and audiences should leave Twitter 6