Opinion

Ooh Media kicks off Upfronts season with a rethink on retail media; Wipeout on the Unmade Index 3

Gambling ads: Why are we still betting on such a bad idea? 4

Will Labor’s media reforms run out of time before the election? 3

A rotten start to the new financial year for ad spend; Why did the SCA and ARN share prices suddenly jump?

Record digital dollars are driving the USA election campaign – what can Australian marketers learn?

Why the RFP process needs a marketing makeover: Balancing cost and innovation for effective partnerships

BotW: Lights out; Mourning The Monkeys; What next for SCA?

Party like it’s 1999, ‘cos talkback radio has a new cash-for-comment scandal! 1

Dynamic Duos: The artist and the ex-water polo star

What the Taylor Swift ticketing backlash teaches us about influencer gifting 1

When it comes to purpose, is your brand walking the walk or simply talking the talk?

Cash crunch’: Disrupt Radio pauses live shows as staff await overdue pay 1

Running the streets to Regency chic – marketers are turning to IRL to supercharge URL  

The consultancy wave recedes

The risk and reward of trend-jacking: Lessons from Love Island’s Molly-Mae and Tommy’s breakup

The hard truth about change in advertising agencies 4

BotW: Here come the juniors; Early exit of boss is good for the ABC – if they can find the right successor; Audio stocks take a hit

The Weekend Mumbo: The continuing history of ill-suited Presidential campaign song choices

Dynamic Duos: ‘There was something about the 17-year-old intern that always stuck in my mind’

A $4.3m bill for the stalled SCA takeover but ARN Media isn’t giving up the chase

2DayFM are now playing musical chairs, but who’ll replace Hughsey, Ed and Erin in 2025?

Email marketing: How to keep Australian subscribers engaged

Unmade is three – here’s what’s new 1

Why Snoop has been the inside scoop for the Olympics

How viewer behaviour is changing the sports rights landscape

The new bottom line: Cultivating relationships for high-performance

Sometimes you have to cop to a bad quarter’ – Ooh Media drops a mediocre set of numbers

Does ‘trust’ really matter for brands? 18

Video for video’s sake: The simple mistakes costing you big bucks 1

Rediscovering the art of listening in the client-agency relationship

BotW: Half awake in Boomtown; Labor’s TV betting mess 1

Seven, Nine, Ten – Which is the biggest supporter of Australian-made TV?

Are you paying for the right kind of attention? 1

Dynamic Duos: ‘I’m like the Shrek to her Donkey’

‘We’re just delaying purchases until we have to make them’: Reporting season is well underway

Seven: As bad as it gets?

Diabolical trouble? To a point, Mr Shorten

Why media and creative should be back under one roof 8

3D chess: This is how Nine could buy Foxtel

Did the Federal Government miss a trick or two in pitching the biggest media account in Australia?  6

Beyond Hogwarts: The challenge of branding a modern university 1

Leaders must boost their duty of care for Gen Z staff

BotW: Foxtel’s closing window; Seven braces for ABC’s revelations; 2Day kills another breakfast show

Who’s going to buy Foxtel? 8

Elon may be a terrible platform proprietor but he’s got a point in his court case against advertisers 1

Dynamic Duos: How a trip to India led to a successful partnership

Does your data breach CX match your brand promise?

Keeping the flame alive: How the Olympics sustain cultural relevance

Seven’s debt pile overtakes its valuation; Unilever, PepsiCo, Cartology, Coles360 and IAB join REmade lineup

From no clients to the importance of a simple hoodie: 6 things we’ve learned after 6 months of jnr.

Adland gets a win on betting ads, but social licence is at stake; All red on Unmade Index

Why weird is winning 3

BotW: A digital levy for platforms now looks likely; Is the ad recession finally ending?

Selling out is so ’90s – it’s time to put Australian music in your ads 1

Dynamic Duos: Paper Moose’s head meese

Stop overlooking podcasts: the #1 way CMOs can get ahead of their competitors 

Be more than ‘humbled and honoured’: PR advice on celebrating award wins

A lesson in crisis management: Crowdstrike’s delayed reaction

Does Google’s ad suck because it sucks, or because Gemini sucks?; And here’s what’s in store for the return of REmade

Is the Australian ad industry more woke than their UK or US peers? 4

‘We’re not selling sneakers’: How purpose drives success   1

Seven things to watch for in results season 2

How Kamala Harris’ campaign team are embracing memes, online trends and pop culture to connect with younger voters 5

Career value, fingerprints and McCain chip moments

Handing over the torch; and the battle for News Corp’s future

First rule of the Olympics is you do not talk about the Olympics

Google’s cookie crumble – why the end isn’t really the end

How the retail media flywheel is crushing big media; How to win the REmade Awards

Dynamic Duos: Love at first sight 1

The Membership Challenge: A fan’s journey joining all 17 NRL clubs  4

Nurture your network, know your advantages & make yourself visible: Moving forward after redundancy

‘Real disconnect’ between A-Leagues and Australian media owners 3

The ‘me-first’ era: Redefining brand loyalty in Australia 2

Cookiepocalypse postponed, but just wait for the Privacy Act amendments

The holding company mincer is eating agency brands 1

Prioritising customer experience and efficiency in a challenging retail climate

BotW: Global greenshoots; News Corp radio?; Is Sneesby about to pass the torch?

Rupert Murdoch gives print a deadline – his 105th birthday 2

Dynamic Duos: ‘In all areas of life, we’re birds of a feather’

When will it ever be good enough? Why ‘Come Down for Air’ should not be up for pitch 7

How to stop paying for ads that don’t convert

‘They’re changing the narrative’: Why Seven is throwing comedy and horoscopes on the news 4

Influence never sounded so good: Why radio and podcast talent should rule influencer marketing

Newspapers are still on the extinction timeline – of course 2

Nedd’s Record Run: Turning a moment into a movement

What’s the opposite of redundant? 4

Conversations with a robot wine salesman 1

Predictive technology is the future of media