Opinion

Can the Olympic torch keep the flame of live TV alive?

BotW: Bad week for publishing; Good week for Paramount?; Bad week for Disrupt Radio; Bad behaviour at Mediaweek

May the best deal win – The Fast Food Lunch Wars of 2024 begin 2

Announcing the return of the REmade Awards; and Group M’s Marc Lomas on the evolution of Australian retail media

Dynamic Duos: Baz and Loz

Famous and distinctive… but, for what? 1

Another flop for inclusive advertising: lessons from Witchery and Victoria’s Secret’s brand re-launch blunders 1

‘Really hard to fathom’: Calls for government to intervene on Meta’s news ban as industry reels from redundancies 9

Just like BRAT: A lesson in branding from Charli XCX 3

If you want to win, kill your content calendar

Cheat Code: Why challenger brands should target the untargeted

BotW: The new media legislation is out of date before the ink is dry

In honour of Toadie – the longest, mightiest soap opera runs in Aussie TV history

Ghost flights and party poppers: Brands aren’t saying sorry properly when they own up to customers 1

Seven’s Olympic-sized rebuild following major shake-up 1

Dynamic Duos: A case of the ‘rivals to friends’ trope

So, have people been watching Wimbledon?

How brands can make accessibility a bigger part of their customer strategy

‘This isn’t just going to happen by itself’: Where will the ‘magic’ come from as major CMOs move on? 4

How Disrupt Radio lost nearly $5m in its first year on air; another new low on the Unmade Index 4

Scorecard: How FY24 was the year the bears came after Australia’s media stocks

Star Power: Space is the new sport when it comes to brand storytelling

It’s time to re-imagine the Aussie Bloke in ads

BotW: The week the wheels fell off

Radio? Politics? Media Watch? Where to next for Julian Assange? 2

Strategy eats synergy for breakfast: Why SCA rejected Catalano’s bid

Dynamic Duos: ‘It’s what makes us different that helps make it work’

Former Junkee writers angry at work being wiped 6

‘There’s nothing to hide’: Implications of Seven shake-up and redundancies 2

PART 2 | Get into the Game: A simple framework to get your brand started

TV’s bloodiest day

Why is Free TV making Albanese attack ads? 8

Robert Irwin (and Meta) have a bigger problem than Pauline Hanson… Influencers are here to save them

Why are so few board chairs actual experts on the media businesses they lead?

News.com.au just clinging to top spot as editor-in-chief exits 5

Cheat Code: Unfashionable yet super effective strategies that get challenger brands noticed

This year in Cannes was all about making friends

BotW: The cricket is behind the Amazon paywall, but does the public care? How Domain became half of Nine’s valuation

Remember when you only had to buy things once? Subscriptions are killing us in a cost-of-living crisis 1

What’s the worst that AI can do to our industry (and can we prevent it)? 3

Dynamic Duos: ‘This partnership has shaped so much of our lives’ 1

Don’t discount the GOAT: Why the changing TV landscape demands a new approach to advertising strategy 2

Staying relevant in a $43.47m market: Podcasters must catch up to the big industry players

Are marketers and media agencies as complacent about ad fraud as they seem?

Why ad creative is the new way to target customers 1

Why principal media deals work against clients, not for them

Despite Meta’s claims, the public say they get their news from social media

From food to moth flocks: What rocked Vivid 2024, and who?

Great name, pity about the timing: The rollercoaster ride of launching an agency 6

PART I | Get into the Game: If you’re not in gaming, you’re behind the curve 1

BotW: EOFY uncertainty; and the yin and yang of media exits

Let Paul Barry put Media Watch to bed 6

Dynamic Duos: A friend and a confidante, a work wife

What PayPal’s retail media pivot means for brands; Media stocks lift from their low

What happens when doing what you love burns you out?

Google search: Almost as good as a crystal ball 

Push or no push, Costello’s exit from Nine ‘had to happen’ 3

Cheat Code: Why claiming new cues is crucial for challenger brands

If marketers seize back control, what does that mean for agencies and media owners? 1

On resilience: Everything that’s gone wrong in my career… so far

Is Nine’s new chair just a stopgap? 3

Now is the time for marketers to seize back control. Here’s how they do it

Can engagement, creativity and compliance co-exist?

There’s nothing normal about what’s happening to Australian media stocks

ARIA Charts: Guess who’s back, back again (Clue: It’s Eminem) 1

Decoding Peter Costello’s final salvo from his Nine exit

Essential strategies for marketers adapting to a potential US TikTok ban

BotW: Slugging it out in Canberra; Brag Media boss’s weird exit; Grim milestones 2

The deep, depressing irony of Michael Miller’s Press Club address 6

Dynamic Duos: Love at first pint 1

Peter Costello’s shoulder barge turns Nine’s omnishambles into a shit show

Sneesby’s CEO position safe – at least until upcoming Nine annual results?

Calling time on social washing when it comes to investing in corporate culture and CSR

No early Melbourne breakthrough for Kyle & Jackie O, and even SEN overtakes the ABC 1

Monster vs. UFC – where is the line? 8

Mumbrella360: Only 1% of creative agencies are founded by women, why don’t more people care? 1

SMI shows green shoot for news; Unmade Index pushes for 500

The traditional marketing funnel is dead. All rise the marketing (hyper) loop

BOTW: Nine’s worst week – can Sneesby survive?; News Corp centralises; Is SCA taking The Cat seriously?

Steak, vodka… and board games? Here’s the Trump goes directly to jail edition

The sports anti-siphoning model is under pressure and global sports codes show us why 

Spotify CEO says cost of making content ‘close to zero’

Peacock party: Why it makes sense for Comcast to buy Seven

Dynamic Duos: ‘We’ve become like family’

Mumbrella360: How do you win in youth culture when you’re not a young brand?

‘It doesn’t look that way’: Can Sneesby and the Nine board get on the same page?

AI and ads: The future of selling

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