Opinion

Lessons from 5 years of running Mental Health First Aid Training for the industry

SXSW: A shift from ‘break the system’ to fix it

Ethics is the only thing marketers should be talking about right now

How AB InBev’s in-house agency helped them win a second Cannes Lion 1

What makes a ‘great’ ad?

Search engines vs answer engines: Did AI kill Google?

Dynamic Duos: BMF’s Dantie Van der Merwe and David Fraser

How redesign exposes brand intelligence 1

SXSW 2023: Why ad people shouldn’t go to ad talks 1

Why brands should care as much about greywashing as they do greenwashing

The wide world of sport scandals

How attention and sustainability can help brands reduce their carbon footprint 1

Why premium brands can thrive in the cost of living crisis

Time to enhance women’s visibility in the communication industry 3

Cookie Crumble: Why the loss of cookies is the start of a new era for retail marketing

Where media agencies got the jump on creatives

If you don’t think a value proposition is valuable – you’re doing it wrong

Woolley Marketing: Artificial intelligence or more human intelligence?

If embracing diversity secures a glorious future for brands, why wait to evolve?

What the industry wants to talk about right now

Morality and media – does the combination exist? 3

A creative’s review of some local ‘Pridevertising’ 1

Why this IWD what women want is for men to show up 5

2022 was a tough year for telcos, which must now focus on churn to survive

Rethinking the subscription business model

Why data can help marketers survive and thrive in a recession

The conflict around conflict in agencyland 3

Feeling FOMO this World Pride? Here’s a checklist for future LGBTQ+ event support

Prepare for the golden age of PR 3

Why are women experts in the media still a minority?

Managing corporate communications in 2023? Here’s your checklist

When brand impact is magnified through celebrity: Touchdowns and fumbles in Super Bowl advertising 1

The ACCC is right to pursue greenwashing – don’t get caught out

Super Bowl review: It doesn’t have a bowl that’s really super

Lessons for brands from the Fred Again frenzy

Robodebt and media strategy myopia

The Weekend Mumbo: Trust us, we’re the media

Should top Australian journalists fear ChatGPT?

Time to pick-up the bar 1

Powerhouse women leading in adtech: Diversity makes us stronger

Dynamic Duos: Forbes Australia’s Sarah O’Carroll and Ben Pellow

‘Half the money I spend on advertising is wasted, and the trouble is I don’t know which half’

Leading with fear isn’t strong, it’s just lazy 1

The Weekend Mumbo: Has the market killed the CMO title?

The all-natural way to be more creative in 2023

Dynamic Duos: Alpha Digital’s Chris Lockwood and Adam Hardy

5 factors that will drive the adtech industry in 2023 1

Will ChatGPT replace the marcomms department? ‘No’ 2

The Weekend Mumbo: Breaking down the big hire you probably missed

Why ChatGPT is not a golden egg for the PR industry 1

Prince Harry’s ‘Todger’ and the power of co-opting audio

Don’t pinkwash your fintech marketing: why you need to attract women in a more considered way

Dynamic Duos: Hardie Grant Media’s Nick Hardie-Grant and Kate Thompson

The key to making smarter career choices in 2023

Should brands celebrate Australia Day? If so, how? 7

Has the horse already bolted? 5

The sporting connected TV opportunity marketers shouldn’t miss

The age of influence, not so innocent

The Weekend Mumbo: M&A, AI, AO and many more letters

Why bold brand events are more than just an ‘expense’, they’re a trump card in 2023

Dynamic Duos: Manifest Melbourne’s Isabel Thomson-Officer and Jessie Bowers

How to get creative people to engage with analytics

Getting product placement past a cynical audience 1

From Bachelor to The Bachelors – why Australia’s longest running dating show has updated the old formula

A good bloke? The bar is hanging too f-king low 4

Let’s call time on the ChatGPT hype cycle 11

Are you recession fit for 2023? 2

The comfort of stories – why consumers’ desire for captivating spoken word is only set to grow

Should marketers be excited or concerned about ChatGPT? 1

PR Wins and Sins 2022

Why ad spend will follow measurement in 2023

Dan knows it. The Socceroos know it. Does your marketing team know it?

Crisis calls for creativity: Real examples of resilient brands chasing growth

Creating meaningful change both inside and outside of the agency

The indifference apocalypse 1

Why PR shouldn’t stay in its lane 3

Surprise, agency culture has changed

Dynamic Duos: UM’s Anathea Ruys and Mediabrand’s Mark Coad

PR: politics, pain, plaudits and predictions

Brands and marketing: we’re failing consumers

From digital to retail media and beyond

The ABC of retail’s future – AI, bots and conversational e-commerce

Record number of managers seeking help for stress and anxiety. Hybrid and flexible working arrangements too hard 4

Woolley Marketing: The night before Christmas – t’is the best time to be fired? 1

The single most important thing is being noticed

Decarbonising media: how to turn greenwashing into greenworking

Dynamic Duos: Navii’s Liz Ward and Fabienne Wintle

The future of Twitter: Will Musk’s chaotic start-up mentality pay off? 1