Opinion

It’s now a principal media trading world, but how do marketers live in it? 2

Why this Shark Tank judge thinks Kim Kardashian’s SKIMS is a world class e-commerce business

The worst people in the world are making the most desperate hand over their data. What could possibly go wrong? 2

Why we need to level the internet playing field

Cheat Code: Why challenger brands need extreme proof

ARIA Charts: Billie Eilish hits the charts hard (and soft)

The drive-thru PR apocalypse, or, why agencies must learn to strengthen their ‘no’ muscle

Time to retire, industry veteran? 6

BotW: Amazon joins the fight for video ad dollars; a damp election campaign launch; and the Naked legacy

What’s the point of something like Mumbrella360, anyway?

Is the future of journalism producing training fodder for the AI companies?

Dynamic Duos: The farsiight brothers

Beyond confidence workshops: Closing the agency leadership gender gap 1

The progrennaissance is here 1

The shady underbelly of principal media 2

‘CEO mentioned “connectivity” multiple times, yet human connection was glaringly absent’: Reacting to Telstra’s staff cull

Becoming a remarkable speaker: Simplicity, messaging vehicles, and pacing

Australians aren’t as sports-mad you think: The benefits of TV shifting to other entertainment

Who killed Skippy? How the TV networks turned their backs on their next generation 3

Do you need an entire rebrand or just a quick freshen up?

Walk the walk: You won’t solve company culture with a giftcard

The questions Accenture’s raid on Initiative’s leadership raises for agencies and marketers 3

ARIA Charts: Post Malone and Morgan Wallen bro their way to the top of the chart

‘To make sh*t happen, you need to excite people’: A few things I learned at Naked 1

Power to the people: #blockout, boycotts, and the #digitine

BotW: DM insights from the oldest boyband in town; the Initiative decapitation; An Optus-Max partnership?

Wanna make the world a better place? Watch the footy on TV

A baller move from OpenAI, but who will end up paying for all this ‘free’ technology?

The US ban on TikTok is hypocrisy at its finest… So, could Australia follow suit? 2

‘It ain’t over ‘til it’s over’: We could finally be getting to the pointy end of ARN’s SCA takeover bid 2

Arming the polar bears with flamethrowers while the ice melts – the AI acceleration

What the budget means for indie agencies 2

ARN’s takeover bid for SCA is on the critical list; can it be saved?

The case for independent, locally held agency relationships 3

ARIA Charts: The song of the summer hits #1… just in time for winter 2

It’s time to stop whitewashing comms

Why Australia is following major international publishers into the Middle East’s flourishing market

BotW: Crunchtime for SCA takeover; When the going gets tough for marketers; Seven-versus-everyone (Part 7); Foxtel flattens; Canberra wakes up to social media

The Bachelor hands out roses, but reality TV audiences want thorns

Are Spotify’s royalties truly ‘Loud & Clear’? 1

Dynamic Duos: The client-agency relationship that survives the 9-5

From first day jitters to daycare bugs: How we navigated the return to (paid) work after maternity leave 1

‘Probably going to spend at least as much as it gets’: What the federal budget means for the media & marketing industry

Forget millennials, forget Gen Z… In fact, let’s forget generational marketing altogether 1

These Australians are shaking their heads at your Mother’s Day campaign

Did Ten make the right call in benching The Masked Singer and The Bachelor? 4

Outpost: Almost all our major advertising and media dynamics now begin offshore 2

How retail marketers should approach customer loyalty in the age of Temu and Amazon

Behavioural economics, soft diplomacy and hardnosed pragmatism of airline marketing

Marketing failure or misunderstanding: Exploring the depth of Australia’s festival issue 5

Cheat Code: Unscale to scale up

Navigating AI implementation into your business

In a world of data, why are we ignoring the big data on creative? 2

BOTW: How news is becoming a collective industry; and SMI’s latest bloodbath

Radio wars – while Melbourne fights, Sydney celebrates 2

Could Pokemon be the reason Coles outperformed Woolies? Brad Banducci thinks so

Dynamic Duos: ‘Our careers have been utterly entangled for more than 30 years’ 1

Where did all the funny ads go? 1

Help us learn how AI is being used in marketing and media

Decoding the dilemma: Navigating influencer analytics discrepancies across tech platforms

Tax is the answer; media’s great extinction deb(AI)t; and the Unmade Index rebounds 1

Neuroinclusion agency culture drives x2 retention and untapped creativity

ARIA Charts: Taylor Swift occupies the entire Top 10… and over half of the Top 50 2

Return-led behaviour is a rising tide, some will drown

BOTW: The end of audits; Foxtel’s shifting sands; and a wild day on the Unmade Index

Electioneering season has started – and Albo knows it 1

What it means to be meaningful in marketing

Crisis averted: How to keep your company clean when it all hits the fan

‘The radio silence makes no sense’: When will the new Seven CEO front up?

Anatomy of a viral news story: Why the Arj Barker baby controversy went everywhere 1

‘Fresh in our memories’: Why it’s best to keep your brand away from Anzac Day 3

It’s too hard to be inclusive 3

How UnLtd pivoted to purpose

‘There has to be some cultural change’: Where to now for Seven?

Cheat Code: Challenging the big guns? Buddying up is your best bet

Don’t forget about your pitch WIN reviews

Marketing in a downturn and igniting your vision and strategic thinking

BOTW: Seven’s new era; Meta turns on its AI; Radio leads change hands; and here come Amazon and Uber

Dig up, Seven! How did it all go so wrong for the TV giant? 1

Uber’s big moves; Are marketers missing a trick with brand-to-brand partnerships?; and James Warburton exits Seven

What’s really driving shrinkflation? 1

Dynamic Duos: ‘From day one we developed a mutual respect’

‘Offensive, disrespectful, arrogant’: Why Woolies needs to get Banducci ‘out of the way’ now 5

AI is coming for our jobs – but which ones?

A marketer’s guide on how to fuel Australia’s growing appetite for healthier food

The Meta News Battle – is it time we all took a chill pill?

High competence will always equal low public trust when it comes to ad execs, but ethical standards need to be a company measure 2

Shots fired. An ad agency boss says you shouldn’t come to our AI conference. Why? 1