Opinion

Are your keyword blocklists accidentally damaging society?

With the decline of annual retainers, could it be time to trim the fat? 3

In times of crisis or change, almost 10 million regional Aussies rely on radio. That’s all at risk

Creativity in retail media: Navigating the next frontier

BotW: Sexist advertising is back, baby; Facebook can go on serving scam ads; The Unmade Index’s rotten week 2

How much would you pay for all the world’s music? 3

‘Take risks, be brave’: TEG boss sends message to brands facing adversity

Does today’s strong Publicis result mean the industry’s pulse is coming back?

Dynamic Duos: ‘There was this one day when everything just clicked’

I’m with the band: How brands can elevate artists and reach Aussie Gen Z through live music

‘Who’s running the show?’ Seven Network controversy raises questions for trade partners and employees

TV gets a win; Our AI conference program unveiled; Unmade Index hits a record low

Trust your brand: The role of brand in building trust

YouTube Shorts is primed for the TikTok fallout – but is your brand?

ARIA CEO issues SOS to adland: ‘Put Australian music on your agenda’ 1

When wastage becomes fraud

Cheat Code: Bragging rights to set challenger brands apart

Mastering the art of a brand refresh: Balancing tradition with forward momentum

South Australia, don’t tell the media what to do 1

Five reasons you should become a brief-writing ninja

The ethics of advertising: Chances are you won’t read this 12

BotW: Will Warburton go early?; The future of Paramount shapes up; and AI trust issues 1

Outdoor: the last bulletproof medium 2

Dynamic Duos: ‘Joining a start-up should be scary, but it wasn’t with him’

They’re coming for your HiLux 5

Newsletter audiences should not be an afterthought for advertisers

Adland’s chance to set the AI agenda

Survival of the fittest: Indie agencies facing the AI battle

Survive til ’25: With one quarter done, we’ve ranked winners and losers for 2024 so far

CommsCon: The public relations seven-year itch 1

Signs of the times in adland and the media

The renaissance of print magazines 1

1.6 million Aussies stuck in a gap between ideal home dreams and retail reality: What home retail marketers need to know

How the Kate Middleton PR debacle can help us all in our next crisis

Have marketers and agencies given up on setting measurement standards? News media as the AI canary 2

From architecture to marketing: Was it worth it?

Radio has found its route to a single streaming player; can free-to-air TV do the same?

Cheat Code: The moment you own it, never let it go

Is SXSW no longer what it’s hyped up to be? 2

The case for investing in independent publishers and news media

Data shows anti-vaping campaigns with traditional approaches will go up in smoke

‘Ghost recession’ agency survival guide: The top 10 actions to navigate a brutal 2024 12

BotW: TV networks fight like crabs in a pot; Accenture begs for a woman’s touch; The ad wastage conundrum; Paramount upheaval 1

Waking up is easy (when you’ve got a voice you know) 1

Shadow teams are using AI for their marketing, even if their managers don’t know it 2

Dynamic Duos: A Pom and South African meet on a park bench…

Regional Australia is the country’s testing lab: Grow from the outside in 1

A Hard Rating for Solo’s brand extension?

The Shell Energy pitch situation might make life difficult for agency CEOs, but that’s what they’re paid to do 7

How market research will ride the AI wave  

Harmonising brand messages with podcast narratives: a guide to authentic audience engagement

The smart marketing behind the explosive launch of the Tasmania Devils

Meta or no Meta, the news publishing industry has a fundamental problem 3

The fateful eight: How Publicis, WPP, Omnicom, Dentsu, Havas, IPG, S4 Capital and Enero rank

Gen Z lives in a state of permacrisis: What does this mean for brands? 1

The opportunity in small things: A personal perspective on how to build trust

BotW: What’s really happening to news on social media; A royal PR disaster; and a new takeover development for SCA

Don’t build your home on someone else’s land – TikTok, cookies, and Facebook news 2

How shared meaning impacts ancient empires & modern brands

Meet the man whose job is to tank his ratings

Dynamic Duos: How a pitch over coffee sparked a strong partnership

How do you solve problems like agency vacancy, churn, pay and diversity?

Podcast audience starts to plateau; Carsales to share AI transformation story at HumAIn 1

Mainstream media is proving it doesn’t deserve the Meta money 1

It’s official: New research shows streaming has finally overtaken TV and radio in Australia

Cheat Code: The marketing superpower of turning the positive into a negative

OpenAI could evolve to be a force of good in journalism

BOTW: Thinkboxing, Melbourne’s radio battle, and sabotaging The Apprentice

Thanks for the memories, Ita – but the ‘B’ in ABC doesn’t stand for brand 12

Dynamic Duos: ‘Let’s just say we are quite co-dependent’

REmade: Why retail media is the trojan horse of marketing 1

Agencies and AI: A look back at SXSW 2023

Were the NRL’s American viewership figures really so bad? 4

Why a happy ad does not necessarily make for an effective ad

We’ve got to hit bottom some time. Could it be now? 1

What the new media buying economy means for your advertising strategy

The mysterious case of the marketer and the pot of silver 2

Beyond Meta: Why local publishers are essential for marketers 1

BOTW: On The Beach, in the lift, at one minute to midnight for media

What’s a newspaper for in 2024? 2

Aussies will soon have more money in their pockets – it’s time for brands to react

Dynamic Duos: Sydney’s favourite Canadian and Frenchman

That was either Southern Cross Austereo’s last, and worst, financial results – or the turning point

Gender equality still demands our attention Down Under 1

Want to submit for SXSW Sydney 2024? Here’s some tips

Police boss fails on the comms; Bringing sexy/boring back

A change in perspective can change everything

First edition 2