Opinion

A change in perspective can change everything

First edition 2

Cheat Code: Steal a playbook, own a category 1

How do you make your agency better? It’s the strategy, stupid 4

Are brand and experience the same thing?

Why the Aussie festival isn’t dead – it’s just evolved

BotW: On the road to Hubbl and Brad Banducci’s awkwardly timed exit

Your last-minute guide to Taylor Swifting your PR 1

Green shoots postponed: What we learned from Nine and ARN Media’s financial results yesterday

Dynamic Duos: TBWA\Fabric’s perfect partnership

Born proud: Influencer collabs beyond the rainbow

Rising above the crumbs: How publishers can thrive in a cookie-free world

‘I would have thought the Qantas and PwC PR disasters would have been a lesson for all CEOs’: How Woolies got it wrong 3

Can AI answer that age old marketing question?

Woolworth CEO’s interview car crash was an avoidable PR disaster 2

Addicted to social media: On quitting cold turkey

After steadying the ship, Ooh Media moves into the next phase

Taylor Swift: A masterclass in market orientation

Is Apple’s Vision Pro the death of brick and mortar for retail?

BOTW: Can marketers find an edge in the media mix?; TV’s good-bad week; Another AI shock

Another music festival collapse – alarm bells or death knell? 2

Why Australia’s marketers need to worry about the lack of local artificial intelligence laws

Dynamic Duos: ‘We’re work husbands and I would trust him with my kids’ lives’

De-wanking culture and getting punched in the face

Kanye West’s ‘terrible’ Superbowl ad was a masterclass in the power of lo-fi content 4

There’s no Ken without Barbie: Why being a passive observer at work isn’t enough 1

No victory lap for Warburton as Seven delivers its worst first half ever; Unmade Index takes a hit

Super Bowl, the creativity black hole; and Ooh Media’s grand recovery

The imperative of long-term brand thinking

Super Bowl? More like Super-OOH

BOTW: Thick red lines; radio rivalries; journo pomposity; and streaming’s state of play

Will Australian sports work on American television?

Dynamic Duos: Blackfisch’s mother-daughter duo

Performance media needs a rebrand

The art of dematurity

Don’t panic: There’s time to prepare communications around your gender pay gap

As the machines take hold, why understanding humans matters more

Lawmakers won’t protect our kids online, so maybe it’s up to you

How to prepare for the death of cookies and privacy reforms of 2024

BOTW: TV gets its way; Zav’s last stand; Nine’s AI faux pas; Paramount on the block; A Corden coincidence? 2

The foolproof guide to not spamming your valued customers and/or the general populace 1

Dynamic Duos: Dentsu’s ‘bro-love story’

Dynamic Duos: ‘Our ability to stretch each others thinking is pure chemistry’

The rise of responsible retail media in a cookieless world

Could Apple’s new headset be a game changer for adland? 1

A hard earned strategy

Behold, the data whisperer: Why brands need to dig deeper into their data to enhance customer loyalty

Will the increasing use of AI in marketing be balanced out by an increasing need for human connection? 1

Employers will pay the price if unprepared to explain their gender pay gap

BOTW: A grand reprogramming; and reworking the news business 1

Hottest 100 day is the most important day on the radio calendar

Fragmentation is here for TV – but it can’t be invited to stay

‘Hold on to your hats’: Kim Williams’ appointment won’t stop changes at ABC 1

Kim Williams is back – good 1

What’s in, what’s out? eCommerce marketing in 2024

How business owners can navigate January 26

Industry leaders share marketer’s top areas for upskilling in 2024

Is Australia Day approaching its use-by date for marketers? 6

A showcase of retail media’s future

Why influencer marketing needs to be seen as its own media channel

BOTW: Qantas appoints an accountant to do a marketer’s job; mediocre white men; a News Corp merger? 2

Aussies give Netflix $1 billion a year – let’s ask for half of it back 5

Nine’s Australian Open coverage dominates the night… and early morning

Dynamic Duos: 16 years of friendship from client to colleague

How can we step off the Australia Day behaviour carousel? 6

PR in 2024: Automation vs authenticity, LinkedIn celebs & the press office renaissance 1

Are brands too quick to cancel Australia Day? 3

The TV industry’s own figures suggest most under-40s are no longer watching 2

Five lessons learnt from launching an AI chatbot with Abbie Chatfield

What brands can learn from the Woolworths Australia Day debacle 19

Embracing creative risks: It’s time for our industry to get comfortable with being uncomfortable 1

BOTW: Good morning, Boomertown – MLA’s lamb campaign shows a good strategy can work for decades

Boomers & lamb chops – don’t lump them all onto the same stereotyped BBQ plate

STOP THE PRESSES: Wills and Kate are scouring LinkedIn for a new events manager

Diversity in advertising and the high fashion glass ceiling  

End of the year: How News Corp ended up as the ASX’s biggest media winner

Holiday reading: Mumbrella’s top picks from December

Australian TV shows to watch for (and watch) in 2024 2

How can Australian media address news avoidance in 2024?

Why you shouldn’t cut your marketing budget in 2024

Unveiling the future: Influencer marketing predictions set to transform 2024

BOTW: The Brag’s curious new owner; What a Paramount merger means for Ten; The ABC sacking playbook

Navigating the social media shifts expected in 2024: A blueprint for brands

Taylor Swift, Optus, Barbie & Prince Harry: Here are the PR wins and sins of 2023

Finding the positives in the last radio ratings of the year; Why is Kerry Stokes creeping up the Seven register?

Five emerging digital advertising trends to watch in 2024

Unleashing holiday cheer: The impact of canine companions in agency life

The lessons of creative patience from one carrot’s Christmas miracle